Presenting Partner & Sponsors

SAIL offers more than 500,000 products from over 60 top brands. Whether it's for a fishing or hunting trip, a day hike or a weekend camping trip, if it’s happening in nature, outdoor enthusiasts can find everything they need in their 12 stores, located in Quebec and Ontario 

As specialists in hunting, fishing, and the great outdoors, SAIL is proud to return as the official presenting partner of the Toronto Sportsmen’s Show for its 2026 edition,” says Isabelle Lemay, President and CEO, SAIL. “Partnering with this iconic Canadian event highlights our deep commitment to promoting outdoor activities, which are at the heart of who we are. We look forward to another successful show that brings our passionate community together.

Apex Ammunition Named Official Ammunition Sponsor of The Roost Waterfowl Area at the 78th Annual Toronto Sportsmen’s Show 

Toronto, ON — March 19–22, 2026 

We are proud to announce Apex Ammunition as the Official Ammunition Sponsor of The Roost Waterfowl Area at the 78th Annual Toronto Sportsmen’s Show, Canada’s premier outdoor and hunting expo. 

Known for its cutting-edge Tungsten Super Shot (TSS) and S3 Steel Blend technology, Apex Ammunition continues to set the standard for ethical, high-performance waterfowl hunting. Attendees of The Roost will have the opportunity to experience firsthand the precision, power, and innovation that define Apex’s premium shotshells. 

The Roost Waterfowl Area will feature live demos, expert seminars, and hands-on experiences designed to celebrate the art and science of waterfowl hunting. Apex Ammunition will be on-site to showcase its latest products and connect with hunters who demand the very best. 

Join us at the Toronto International Centre from March 19–22, 2026, and discover why Apex Ammunition is the trusted choice for serious waterfowlers. 

Outfitter Financial will make a splash at the 2026 Toronto Sportsmen’s Show by returning as the Official Financial Planner of the event. Their booth is always a hub for anglers and hunters looking to talk not just about outdoor adventures, but also about smart financial planning tailored to their lifestyle. 

Here’s what makes their presence stand out: 

• Unique Focus: Outfitter Financial is Canada’s first and only financial planning firm dedicated to anglers and hunters. They blend a passion for the outdoors with deep financial expertise. 

• Real Conversations: Founder Scott Morrow is known for his down-to-earth style—clients even have financial reviews at their hunt camps. Moose stew at meetings? Totally on brand. 

• Giveaways & Experiences: They hosted a fishing trip for lucky winners from the show, who reeled in multiple species on Lake Ontario despite tricky conditions. You can catch the action in their recap video. 

If you’re someone who’d rather talk retirement planning over a campfire than in a boardroom, Outfitter Financial might just be your kind of people. Want help finding more outdoor-focused financial resources? 

Actistatin is a North American-Made soft chew for dogs of all sizes to support joint care and an active lifestyle. These chews are the fastest acting canine joint chew available and includes all 4 bioavailable glucosamines. Stamped with the quality seal of approval from the National Animal Supplement Council, these chews protect dogs from inflammatory responses, promotes joint synovial fluid production, and has active ingredients to promote healthy cartilidge, brain & renal function and strong bones. 

Actistatin  has been named as the Official Sponsor of the Retriever Trials & Working Dog Area at the 2026 Toronto Sportsmen’s Show. The partnership highlights Actistatin’s ongoing commitment to canine health and performance—particularly among working and sporting dogs. The Retrievers, renowned for their skill, discipline, and heart, will be featured throughout the event in high-energy demonstrations, proudly backed by Actistatin’s support. 

We are thrilled to announce that the Fish TV Zone is Back at the 78th Annual Toronto Sportsmen’s Show. The Fish TV Zone consist of the Live Fishing Seminars and the also includes a kids’ area with games, coloring stations, and a live trout pond—making it a hit for families attending the show.  

Fish TV is one of North America’s premier fishing and destination shows, blending expert angling with travel, gear reviews, and outdoor adventure. It’s been a staple in the Canadian fishing scene for over 20 years, and it’s not just about catching fish—it’s about celebrating the lifestyle that comes with it. 

Leo Stakos, the charismatic host of Fish TV, is a regular and much-loved figure at the Toronto Sportsmen’s Show, one of Canada’s largest outdoor and adventure expos. His presence brings energy, expertise, and entertainment to the event, especially within the Fish TV Zone. 

OverlandNTH (short for Overland North) is a Canadian-based community and event organization dedicated to the world of overlanding—a style of adventure travel that combines off-road driving with camping and exploration. 

Whether you're into rugged off-road adventures or just curious about building your own overlanding setup, OverlandNTH is a hub for learning, connecting, and exploring. From mild to wild, they celebrate all kinds of rigs and personalities that make this lifestyle so addictive. 

You can explore more on their official website or check out their YouTube channel for videos and event highlights. Want help planning your own overlanding adventure or rig setup? I’d love to dive into that with you. 

The Overland Area at the Toronto Sportsmen’s Show is a dynamic, hands-on zone designed for adventurers who crave the open road and remote destinations. Curated in partnership with OverlandNTH, this pavilion brings the spirit of overlanding to life with a showcase of rugged vehicles, innovative gear, and immersive experiences. 

We are delighted to have Amsoil as the Official Oil and Lubricant of the 78th Annual Toronto Sportsmen’s Show! Their unwavering support makes this event even more thrilling for all outdoor enthusiasts. 

Amsoil is not just engineers, chemists, and manufacturers, they are also racers, gearheads and thrill-seekers. Like you, they are at their best when working on their vehicles, fine-tuning their performance or cruising down the highway. That’s why having them as the Official Oil and Lubricant of the 78thAnnual Toronto Sportsmen’s Show is a perfect fit for Amsoil and its Dealers. 

Join them in Hall #5 to experience an exciting array of Marine, Overland, Offroad, Powersports and outdoor wonders.
Thanks to Amsoil, we're set for an unforgettable journey into the great outdoors! 

Live 2 Fish is a comprehensive fishing resource that brings together up-and-coming and seasoned anglers to share their knowledge, experiences, and stories as they grow within the fishing community. Offering a rich mix of content through its website, podcast, guiding service, and YouTube channel, Live 2 Fish delivers educational and engaging resources for anglers of all levels. The guiding service specializes in fly fishing, providing hands-on instruction to help anglers of all skill levels learn the art of fly fishing for a wide range of fish species.  

After a successful debut as title sponsor in 2025, Live 2 Fish is back to lead this exciting and fast-growing feature area. Designed for anglers of all skill levels, the Fly & River Fishing Area will once again offer interactive casting lanes, fly-tying and rod-building demonstrations, and a chance to connect with the very best of the fly fishing and river angling community. 

 The Canadian Coalition for Firearm Rights is Canada's Gun Lobby (CCFR) is a volunteer organization representing the Canadian firearm owning community. Their vision is to maintain, protect and promote private firearm ownership. The CCFR is Canada’s most effective and recognizable firearm rights organization.  

CCFR will showcase some of the top hunting and firearm brands at the 2026 Toronto Sportsmen’s Show, bringing the industry under one roof. The hall will also feature dynamic educational sessions that highlight safety, conservation, and responsible use — empowering enthusiasts of all levels. And thanks to the Canadian Coalition for Firearm Rights (CCFR), guests can expect exclusive sponsor activations that add excitement and unforgettable experiences throughout the show. 

The Whuff Rod Co. Lives by the slogan “Connecting anglers to their waters" and they strive to make that happen without breaking the bank. 

The presenting sponsor of our fly casting lands at the 2026 show The Whuff Rod Co. Is sure to leader in precision crafted fly rods and a champion of angling heritage, The Whuff Rod Co. brings its passion for performance and innovation to one of the show’s most interactive and educational attractions.  

The presenting sponsor of our fly casting lands at the 2026 show The Whuff Rod Co. Is helping support hands-on opportunities to test casting techniques, learn from expert instructors, and experience the latest in fly fishing gear—all under the guidance of industry pros.