Live 2 Fish Returns as Presenting Sponsor of the Fly & River Fishing Area

Mississauga, ON – After a successful debut as title sponsor in 2025, Live 2 Fish is back to lead this exciting and fast-growing feature area. Designed for anglers of all skill levels, the Fly & River Fishing Area will once again offer interactive casting lanes, fly-tying and rod-building demonstrations, and a chance to connect with the very best of the fly fishing and river angling community. 
 
“Live 2 Fish is built on a love for fishing and a passion for helping others discover the sport,” says Live 2 Fish Owner Daniel Notarianni. “It’s about knowledge, growth, and the incredible experiences fishing creates—and we’re excited to bring all that energy back to the Toronto Sportsmen’s Show.” 

This hands-on space was a crowd favourite in 2025, drawing huge interest from attendees eager to cast, learn, and talk fishing. In 2026, it will be bigger and better, with guides, instructors, influencers, media, brands, clubs, and associations all coming together at the Toronto Sportsmen’s Show. Whether you’re a seasoned fly angler or just getting started, you’ll have the chance to try out the latest gear, get one-on-one instruction, and meet the passionate people who make up this vibrant community. Ahead of the show, anglers can dive deeper into the sport with videos, podcasts, and articles from the Live 2 Fish team by visiting www.live2fish.ca.  

The Toronto Sportsmen’s Show proudly returns for its landmark 78th edition, taking place March 19–22, 2026, at The International Centre in Mississauga. As one of Canada’s most iconic outdoor exhibitions, the event continues to celebrate the passion and tradition of the great outdoors.

Interested in being part of this growing feature area? Brands, guides, creators, and businesses are invited to reach out to the following to get involved. 

Mike Blakoe 
Show Manager 
mblakoe@mpltd.ca 416-420-1800 

Daniel Notarianni 
Owner-Principal, Live 2 Fish 
Daniel@live2fish.ca