About the Show

Beginning in 1948, the Toronto Sportsmen Show has grown to become one of the most recognized and attended events for outdoor enthusiasts across Canada! It has become a magnet for anglers, hunters, boaters, campers, and outdoor enthusiasts throughout Ontario. They gather in the heart of Toronto to discover cutting-edge gear, master new techniques from industry pros, and forge lasting connections with like-minded adventurers.

With thousands of loyal repeat customers and a consistent influx of new visitors each year, this event plays a pivotal role in making the outdoors accessible to the next generation of outdoor enthusiasts.


Testimonials from the 75th Annual Toronto Sportsmen's Show!

13 Fishing & Rapala – Mark Van Beek – “The 75th Annual Sportsmen's show was a great success for 13 Fishing and Rapala as we were able to get face to face and build real engagement with 10’s of thousands of fishing and outdoor enthusiasts. We very much look forward to next year and plan to increase our booth size. We have something BIG planned for 2024…”

Fur The North – Eric Morin – “Everyone there is driven by a passion for the outdoors, it made connecting with potential customers easy. Although strangers to each other, the show felt like meeting up with old friends.”

Ontario Federation of Anglers and Hunters – Angelo Lombardo – “The TSS provides a unique, one-of-a-kind experience, that connects us directly with those who appreciate the outdoors and are passionate about fishing and hunting. Being a part of this show puts us directly in contact with our target audience and provides an excellent opportunity to promote the OFAH and our lifestyle.”

Legend Boats – Henry Nguyen – “Legend Boats has been a proud supporter of The Sportsmen’s show since the early 90's. The Sportsmen’s Show has always been a breath of fresh air to our long Canadian winters and breaks up the cabin fever feeling. We attend this show to showcase our new models and provide customers the ability to take advantage of our early pre-season promotions and availability of product for pickup. As we head back to normality with shows, the Sportsmen show will continue to play a key part in the marine industry for Canadians many years to come”


  • Fishing: Recreational and skilled anglers will be coming to the show to find the gear they need to get ready for fishing season. Surveys show that up to 90% of our attendees have an interest in fishing - this is your chance to put your product in front of an engaged audience.
  • Hunting: Visitors will be able to find the necessary gear, firearms, archery equipment, taxidermy, guiding and outfitters for all the upcoming hunting seasons.
  • Boating: Toronto Sportsmen’s Show is a premier selling venue for Ontario’s recreational boating industry. With fishing as a major component of the show, boating is a natural fit to round out the marine needs for Ontario Sportsmen and Sportswomen! We bring together a variety of brands all under one roof, for the consumers who are excited to get on the water.
  • Powersports: Exhibiting at the Toronto Sportsmen’s Show is the best way to put your product in front of thousands of the region's top qualified buyers. This exciting feature of the show will bring powersport enthusiasts and attracts thousands of potential customers right to your booth. We will be working hard to expand the powersport presence on the show floor to round out everything for the outdoor enthusiasts, and “wow” attendees with a variety of exciting units including ATV/UTV, power equipment, trailers and more.

Exhibitor List

13 Fishing/Rapala
Abu Garcia
Adventure Trail Gear
Afraid Knot Ropes
Against The Grain Outdoors
Agawa Canyon
Agich's Kaby Kabins
Air Ivanhoe Limited
Air Mont-Laurier (1985) Inc
Allegheny National Forest Visitors Bureau
Anderson's Lodge
Apex Optics
Ark Corporation
Asghar Export Kampus
Aszortid Products
Backroad Mapbooks
Battery Battery
Beast Off Road
Belleville General Hospital Foundation
Birds's Eye View Game Farm
Blackfly Lures
Blue Jay Tackle Ltd
Boating Ontario
Body Candy
Brace Lake Outfitters
Briden Solutions
Buzzee Bee
Cablz - Defend Your Eyewear
Cake Pop Store
Canadian Airventures Ltd
Canadian Antique Fishing Tackle Association
Canadian Armed Forces
Canadian Coalition For Firearm Rights
Canadian Gun Dog Supply
Canadian Shooting Sports Association
Canadian Sportswoman Society
Canadian Taxidermists Association
Canadian Tire Corporation
Canadian Waterfowl Supplies
Canadian Wild Turkey Federation
Carcajou Tactical
Caribou Inc
Caribou Pond Outfitting Ltd
Carmichael Meat
CC Direct
Central Ontario 4X4 Club
CG Emery Streamside
Chaga Health and Wellness Inc
Chilly Moose Ltd
Chucky Habanero
Coastal Coffee Company
Cochrane Air Services Inc
Comfort Corner Corporation / Docwalks
Conception Cp Game Call Sculpture Sur Panache
Conception Cp Mud Flap retriver/Outfitter Mathieu Tremblay
Cottage Toys
Crane's Lochaven Wilderness Lodge
C-Tow Marine Assistance Ltd
Custom Pad Shop /Hipster Lasers
Daisy & Baloo Co
Dalton Trail Lodge
Dardevle by Eppinger
Data Safaris, Karoi Game Lodge
Davidson Log Homes
Decoy Daddy
Deeper, UAB
Delta Waterfowl
Demon Powersports Pd Intl
Destination Ontario
Df Outdoor Sports / Das KING
Dilawri INEOS Grenadier
Dirty Leather
Discovery Dream Homes
Down Range Sports
Dream Catcher Trailers
Dsg Outerwear
DT PowerSports
Duck Boat Ministry of Natural Resources and Forestry
Ducks Unlimited Canada
Egan House Boats
Enodah Wilderness Travel
Epoch Times Media
Esnagami Wilderness Lodge
Evelyn Piper/Country Fever
Excalibur Crossbow Inc
Fastco Canada
Fenix Tactical
Final Approach
Firearms Safety Education Service of Ontario
Fish TV
Fish'n Canada
Flashbang Magazine
Friends Outreach Canada - Nexgen Young Anglers Program
Fujifilm Canada Inc
Fur the North
Garmin- Graywood
Go Overland Canada
Golden Lake Rustics
Graeme Kirkland CIM Argosy Securities Inc
Great Ape Empire
Great Canadian Fishing Store
Great Lakes Fishery Commission
Great Ontario Salmon Derby
Guided Lines Sport Fishing
Haliburton ATV
Hammer Hives Inc
Happy Bees Honey
Hassler Lures
Hawthorn Outfitting
Healthy Kids & Family Chiropractic
Hearst Air Service
Hecate Cove Lodge
Heron Game Calls
High Falls Outfitters Tackle Depot
Hisun Motors Canada
Horseshoe Island Camp
Hudson Tactical Supplies
Hudson Tactical Supplies Tasmanian Tiger
Hunt SA
Impact Baits
Incinerating Toilets Inc / Cinderella Canada
Interlock Industries (Ont.) Inc. dba Interlock Metal Roofing
Inukshuk Professional Dog Food
Island Lake Camp
Jax Wax
JB's Fishing Depot
JET Stitching
Jt's Powersports
Kaby Lodge
Kammoe and Sons Outfitters
Kasba Lake lodge
Kawartha Atv Association
Kawigga Pet Products
Kayak-ity-Yak Inc
KenZaroo Pro Tackle
Kerns Outdoor Outfitters
KIHD Products
Kinoshew Sakahikan Camp Inc
KNKT Belts
Knotty Beaver Calls
Kodiak Defence
Kuiu Ultralight Hunting
KW Pellets
Lambton Meat Products/The Country Butcher
Le Goose Shack Inc
LeafFilter North of Canada Inc
Legend Boats
Life Is Good
Little Buck
Lower Twin Lakes Lodge
Mafigeni Safaris Company
Magic Windows
Maritime Gourmet Nut Company
Marsh's Marina
Marsquest Inc.
Massimo Motor
Maxxim Motorsports
Medgear Development
Mega Jigs
Memquisit Lodge
Mercury Marine Limited
Metro Marine Modellers
Ministry of Natural Resources and Forestry
Ministry of the Solicitor General
MIR Traders / Blades 4 You
Misty River Introductions
Motshwere Safaris & Outfitters
Myco Canine 15647339 Canada Inc.
National Archery in the Schools Program  OFAH
Neil's Real Deal
Nestlé Purina Petcare
New Brunswick Department of Natural Resources
Nokian Tyres Canada
Nordic Point Lodge
North American Versatile Hunting Dog Association
North Star Resort
North Trail Design Co.
Northern Fabrication
NuCanoe, Inc.
O’Dell Engineering Ltd Canuck - Bergara
O’Dell Engineering Ltd Canuck FireArms Apex Ammunition
OFATV Ontario Federation of All Terrain Vehicle Clubs
Off Grid Trailers
Off Grid Trailers
Off The Grid Adventures
Office of Boating Safety
Ontario Association of Archers
Ontario B.A.S.S. Nation
Ontario Council of Shooters
Ontario Federation Of Anglers & Hunters
Ontario Federation Trail Riders
Ontario Fur Managers Federation
Ontario Provincial Police Orillia
Ontario Women Anglers
Ontario Wood Ministry Of Natural Resources
Operation Lifesaver Canada
Ortho-Flex Custom Bracing
Outfitter Financial
Outlaw Guide Service
Overland Racks Ontario
Owen Sound Salmon Spectacular
Paradise Fishing Lodge
Parts Canada – INTENSE
Pasha Lake Cabins Inc.
Patch Panel
Perkin Knives Ltd
Perun Outdoors
PFR Fishing
Pine Portage Lodge
Plummer's Arctic Lodges
Polar Piece
Portable Winch Co.
Pro J Fishing Tackle
Puma Knives
Punisher Waterfowl
Pure Fishing Canada
Quebec Outfitters Federation
Quigley Ford Optics Ltd.
Rack Stacker Inc.
Rambo Bikes Canada
Raptor Kayaks
ReCast Fishing
Reconeco Outdoors
Red Bear Outdoors
Redfern Enterprises Ltd
Redfern Enterprises Ltd
Rice Lake Tourist Association
Riverside Natural Foods Ltd
Rock Outfitters
Rosseau Road Powersports and Marine
Rove Board Co/Kawartha Adventure Store
Royal Canadian Mounted Police
Royal Distributing
Royal Distributing
Royal Nova Company
Safe and Sound Hearing
Sandy Lake Lodge Outfitters
Sault College
Sawmill Structures
Scarborough Fly & Bait Casting Association
Scorpion Outdoors
Scotty Fishing & Marine
Seamax Marine & Outdoors
Segway Powersports Canada
Serpa Motorsports
Shield K9 inc
Shooters Choice
Si Flies
Silver Cedar Studio
Skre Canada
SkyeTent Vehicle Adventure Gear
Solution Idéale Inc.
Special Olympics Ontario
Speedway Trailers
St. Croix Rods
Starfield Optics Inc
StayTrue Outdoors
Stix & Stones
Stop the Spray
Super E Bikes
Surf & Turf Instant Shelters
Talii Towels
Tasmanian Tiger
Teamltd Lifestyle Brand
The Boat Warehouse
The Canadian Trailer Company
The Chief Firearms Office
The Firestarter Guy
The Grand Ol Meat Company
The Jewell Tree
The Pepper Mustache
The Perfect Jig
The Sugar Addict
The Wild Crew
Thermacell Repellents, Inc
Thunderstock Outfitters Inc
Tiny Goose Apparel
TNT Fishing Lures
Top Gun Wholesale Inc
Topper Sailboats
Toronto and Region Conservation Authority
Toronto Police Marine Unit
Touchless Cover Ontario
Tournament Lithium Battery Company
Traeger Pellet Grills
Tri City Cycle and Sport
Triple Threat Lures
Triumph Trailers
Tru Off Grid
True North Baits
True North Log Homes
True North Log Homes
Tungsten 4 Anglers
U-Haul of Central Ontario
Universal Safari Op + Artistry In Motion
Upper Canada Sports Associates
Vaughan Live Bait and Tackle
Veterans To Hunters Inc
Victoria Outfitters & Lodge
Victory Ridge Sports
Vitality Assurance Vacations
Vortex Canada
Waterfalls Lodge
Waterfowl Works UFO Layout Boats
Watson's Windy Point Lodge
Wavex Sports
Whiskey Road Hat CO
Wilderness North
Wilderness Tours
Wildlife Habitat Canada
Williams Arms
Wings Live Bait & Tackle
Wolf Lake Wilderness Lodge
Wooden Hearts Design
Woof and Puss Pet Supplies
Work N Wear / Randm & Co Ltd
Wsc Survival School Inc
Yo-Zuri America. Inc
YR Firearms
Zale Outdoors (Okuna Fishing)

Visitor Statistics

The Toronto Sportsmen Show has developed a unique and diverse audience. Over the years we have discovered that our ‘typical’ outdoor enthusiasts are just that – an individual who enjoys every aspect of the outdoors! Why is this great for your business? Well, the average person who attends our show typically makes more than one purchase and from various exhibitors (i.e., both fishing and hunting equipment). The show’s attendees are so diverse that you will be able to promote, brand and sell multiple lines of products to the same attendee!

• 94% of visitors make a purchase at the show
• 69% Male & 31% Female
• 64% of attendees live outside the GTA
• 70% of the 2023 audience were return customers
• 66% of the audience hunts
• 90% of the audience fishes
• 65% of the audience own a boat
• Millions of media impressions each year via Instagram, Facebook, Google ads and email marketing.


Our all-inclusive booth package includes:
• Back & side wall drapery.
• Aisle Carpeting
• Exhibitor Parking
• Pressure Cleaning
• Container Storage
• Discount Admission Passes
• Forklift Services to and from your booth up to 5,000 lbs* (provided that special lifting and moving equipment is not required)

10x10 Booths (100 - 399 sq. ft. minimum) – $15.80/sq. ft.
10x10 Deluxe Booth (100 sq.ft. only) - $19.00
(Deluxe Booth Includes Carpet, Table and 2 Chairs)

Bulk Space 
• 400 – 999 sq. ft. $9.50;
• 1000 – 1499 sq. ft. $7.00;
• 1500 – 1999 sq. ft. $5.50
• 2000+ sq. ft contact show management

Mike Blakoe

Show Manager

Book Space

To email your Space Rental Contract, please click the "Download" button to get a copy of the contract then send it in to us using the information on the form. To fill out the Space Rental Contract online, please click the "Online" button to the right.

Marketing Toolkit

Elevate your visibility at the Toronto Sportsmen's Show with our assortment of ready-to-use digital assets. These resources are tailored for your convenience and are ideal for enhancing your online presence. Whether on your website, social media platforms, or digital newsletters, these digital ads will help you make the most of your participation in the event!


Crowne Plaza Toronto Airport
33 Carlson Road, Toronto, ON M9W 6H5
(416) 675-1234
Room Rate: $179.00
Click Here to Reserve Your Room.
Deadline to book: February 12, 2024
Embassy Suites by Hilton
262 Carlingtonview Dr, Toronto, ON M9W 5G1
(416) 674-8442
Room Rate: $199.00
Click Here to Reserve Your Room.
Deadline to book: February 11, 2024
Hilton Garden Inn Toronto Airport
3311 Caroga Dr, Mississauga, ON L4V 1A3
(905) 678-0041
Room Rate: $159.00
Click Here to Reserve Your Room.
Deadline to book: Friday, February 14, 2024



Toronto Airport Marriott Hotel
901 Dixon Road, Toronto, ON M9W 1J5
(416) 674-9400

Room Rate: $199.00
Click Here to Reserve Your Room.

Deadline to book: Tuesday, February 13, 2024

The Westin Toronto Airport
950 Dixon Road, Toronto, ON M9W 5N4
(416) 675-9444

Room Rate: $169.00
Click Here to Reserve Your Room.

Deadline to book: Tuesday, February 20, 2024


Take advantage of this phenomenal opportunity to put your company name in front of the thousands of visitors  Our sponsorship opportunities include multiple opportunity at a variety of price points for you to find a way to enhance your experience at this years Toronto Sportsmen's Show. Review the full Sponsorship Package now.


Thursday, March 14
10:00am - 7:00pm

Friday, March 15
10:00am - 7:00pm

Saturday, March 16
9:00am - 7:00pm

Sunday, March 17
10:00am – 5:00pm

International Centre

6900 Airport Road
Mississauga, ON
L4V 1E8