Toronto Sportsmen’s Show Postponed to 2022

For Immediate Release

Issued: November 5, 2020

Mississauga, ON – For over 70 years, the Toronto Sportsmen’s Show has been a favourite for thousands of outdoor enthusiasts and welcomes hundreds of exhibitors annually. Unfortunately, due to the ongoing concerns surrounding the COVID-19 pandemic, we have decided to postpone next year’s show, which was scheduled to take place March 18-21, 2021 at the International Centre. The rescheduled event will now take place March 17-20, 2022.

This decision was not taken lightly, but the health and safety of our exhibitors, partners, visitors, and contractors is our top priority. Additional factors leading to the show’s postponement included the ability to provide a quality audience to the exhibitors and adequate time to produce a successful show.

Master Promotions Ltd. would like to thank the Toronto Sportsmen’s Show community for unwavering support from exhibitors, visitors, sponsors, and partners. We look forward to hosting an in-person event again when it is safe to do so. We continue to believe in the strength of face-to-face business and networking opportunities that shows provide and therefore will NOT be offering a virtual trade show for 2021.

However, in an effort to bridge the gap between the postponed show and the next face-to-face event, our company is excited to introduce a new product: the Toronto Sportsmen’s Show Digital Marketing Platform. Over the next few weeks, we will be rolling out a brand-new feature on our website, designed to connect our exhibitors with our visitors in a unique way. The Digital Marketing Platform will be promoted to our extensive email database of tens of thousands past attendees, along with an integrated multi-channel advertising campaign including our social media networks. 

More information about this exciting new venture will be released in the coming weeks. Please stay tuned for more details.

Media Inquiries:

Moira Pellerine - Marketing & Operations Manager
Master Promotions Ltd.
mpellerine@mpltd.ca
888-454-7469

Exhibitor Inquiries:

Scott Sprague – Show Manager
Master Promotions Ltd.
ssprague@mptld.ca
888-454-7469