Esma Wilson's Cast For Cancer

Fly Fishing has for many years been gaining in popularity across Canada. Focus On Fly Fishing is an educational area with a 150' long fly casting lane at the 2010 Toronto Sportsmen's Show that will cater to fly fishing enthusiasts of all ages and levels of expertise.


We are very pleased to be partnering with the Princess Margaret Hospital Foundation to have a fund raising initiative on the fly casting lane called"Esma Wilson's Cast for Cancer" where for minimum recommended donations participants will be given an opportunity to cast a fly to hit targets for prizes that range from fly casting lessons with certified instructors to a 3 day trip for 2 to the Restigouche River Lodge worth $5,000. All monies raised will go to cancer research. For more information please see www.castforcancer.ca or check out "Esma Wilson's Cast for Cancer" on FaceBook.

The Fly Casting Lane will be surrounded by manufacturer and retailer displays of fly fishing tackle, accessories and merchandise where show visitors will be able to cast a selection of rod outfits with participating retailers. For aspiring fly tyers, there will be a demonstration area staffed by some of Canada's top experts, where you can catch a glimpse of some of their unique creations and discuss the skill, practicality and craftsmanship that goes into tying every fly design.

Focus On Fly Fishing Demo Area

Fly Fishing is gaining in popularity and has experienced an impressive rise in participation across Canada. Focus On Fly Fishing is a featured educational area at the 2010 Toronto Sportsmen's Show that will cater to fly fishing enthusiasts of all ages and levels of expertise.

The Casting Lanes will be surrounded by manufacturer and retailer displays of fly fishing tackle, accessories and merchandise where show visitors will be able to try their hand at fly casting and test drive a selection of rods and reels through participating retailers. For aspiring fly-tyers, there will be a demonstration area staffed by some of Canada's top experts, where you can catch a glimpse of some of their unique creations and discuss the skill, practicality and craftsmanship that goes into tying every fly design.